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Recruitment Wins

From Zero to Sales Machine

How a Supply Chain Firm Scaled Fast

Background

A fast-growing supply chain software company set out to transform logistics operations by offering an advanced platform that streamlines shipping, reduces costs, and automates the entire supply chain process—from RFP to payment. Despite its game-changing potential, the company struggled to establish a strong market presence in its early stages.

Challenges

Just six months after launching, the company faced critical roadblocks in its growth journey:

  • No established sales pipeline – Without a structured approach, generating and converting leads was a major hurdle.
  • Unclear value proposition – The company struggled to articulate its unique selling points effectively.
  • Limited sales bandwidth – A single account executive managed all sales efforts, restricting scalability and growth.

To break through these challenges and accelerate revenue, they needed a proven strategy to build momentum fast.

Solution

Solution

  • Built a High-Performance SDR Team – We onboarded four outsourced SDRs to generate leads, qualify prospects, and drive outbound pipeline growth.
  • Strategic Account Executive Placement – We recruited a seasoned closer to focus on converting high-value enterprise deals.
  • Sharp Sales Messaging – We refined their value proposition, crafted compelling outreach scripts, and optimized messaging to engage decision-makers.
  • Multi-Channel Outbound Execution – Implemented a structured outbound strategy across email, LinkedIn, and cold calls to maximize engagement and conversions.

Results

The transformation was immediate and measurable:

120+

qualified meetings booked

Ensuring a steady influx of high-intent opportunities.

120+

Enterprise deals closed

Securing strategic contracts with key players in the supply chain space.

120+

Enterprise deals closed

Securing strategic contracts with key players in the supply chain space.

120+

Market coverage tripled

Expanding reach across the GCC and unlocking new revenue streams.

 

Conclusion

By implementing a scalable and structured outbound strategy, the supply chain software company turned its early-stage struggles into rapid growth. With a strong SDR team, a dedicated closer, and a refined go-to-market approach, they successfully built a high-performing sales engine.

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Sherif

Sherif combines decades of design expertise with a deep passion for history. His ability to weave storytelling into his work ensures every project is both visually compelling and meaningful, leaving a lasting impression on clients and audiences alike.

Nadine

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Bassel’s energy and discipline stem from his career as a professional wrestler and fitness coach. His focus on growth and development shines in his approach to driving creative, results-oriented solutions that make a tangible impact.

Issam

Issam’s expertise spans innovative technologies and strategic insights. A history enthusiast, he thrives on exploring connections between the past and present, bringing thoughtful perspectives to his work and ensuring success in every initiative.

Karim S

Karim is a dynamic professional who brings global experience and a winning mindset to the table. His past as a football player fuels his drive to deliver impactful results in every project he undertakes, always aiming to exceed expectations.

Omar

Omar’s calm demeanor and competitive spirit set him apart as a reliable team player. Drawing from his background as a professional bowler, he combines precision with adaptability to tackle any challenge and consistently drive meaningful results.

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Abdelhamid

Abdelhamid is a visionary leader with a talent for building success stories. He excels at scaling operations and creating growth opportunities. His passion for innovation and team development drives his approach to achieving remarkable outcomes in every venture.

Tarek Youssef

Tarek is a seasoned entrepreneur with a legacy of transformative ventures. Known for his ability to guide projects to success, he balances strategic foresight with mentorship, inspiring those around him to think bigger and aim higher in all their endeavors.

Seif

Seif blends tactical thinking with creativity, making him a natural problem-solver. When he’s not strategizing solutions, he’s channeling his passion for music and crafting lyrics that inspire and energize. His unique approach always delivers fresh insights.

Supply Chain

Supply Chain Managers, Logistics Directors, and Procurement Heads encounter obstacles like rising costs, supplier risks, and disruption adaptation. We serve as a link to solutions enabling agility, cost-efficiency, and operational resilience, empowering businesses to optimize their supply chain processes and ensure uninterrupted delivery.

Use Cases:

  • Implementing real-time inventory tracking to minimize stockouts.
  • Enhancing procurement processes with predictive analytics.
  • Streamlining freight management for cost-effective logistics.

Digital Marketing

CMOs, Digital Strategy Leads, and Brand Managers face difficulties such as ad fatigue, measuring campaign ROI, and maintaining competitive relevance in a saturated market. We offer digital marketing solutions to help businesses overcome these hurdles by delivering personalized strategies, automating multi-channel campaigns, and driving long-term customer engagement.

Use Cases:

  • Automating campaigns across platforms to improve ROI.
  • Enhancing SEO strategies with AI-driven tools and insights.
  • Mapping customer journeys for tailored engagement and increased conversions.

Industrial Automation

Plant Managers, Operations Engineers, and Supply Chain Directors face challenges like rising production costs, operational inefficiencies, and minimizing downtime. We facilitate connections to automation solution providers to enhance productivity, reduce costs, and provide actionable insights through cutting-edge technologies, ensuring streamlined and efficient processes.

Use Cases:

  • Implementing IoT-enabled smart factory solutions.
  • Optimizing robotic process automation for enhanced efficiency.
  • Improving quality assurance with machine vision systems.

Custom Software Development

CIOs, Product Owners, and Operations Managers need bespoke solutions to address their unique operational needs but often face constraints like high development costs and long timelines. We help nurture collaborations with the right custom software service providers to deliver scalable, efficient, and tailored solutions that drive innovation and ensure businesses stay ahead of the competition.

Use Cases:

  • Developing scalable SaaS platforms for industry-specific needs.
  • Modernizing legacy systems for better performance and cost-efficiency.
  • Automating workflows to optimize operations and increase productivity.

API Management & Integration

CTOs, IT Managers, and System Integrators face mounting pressures to integrate legacy systems, manage API scalability, and maintain security. Our solutions simplify these challenges by delivering secure, scalable, and future-proof integration capabilities, ensuring seamless connectivity and operational efficiency.

Use Cases:

  • Synchronizing data between ERP and CRM systems.
  • Enabling seamless B2B partner integrations through API orchestration.
  • Automating workflows for greater productivity and reduced downtime.

E-Commerce

E-Commerce Directors, Heads of Marketing, and Customer Experience Leads often encounter challenges like high cart abandonment rates, lack of personalization, and complex inventory management. Our solutions empower businesses to overcome these obstacles through optimized operations, personalized customer experiences, and seamless multi-channel integrations, ensuring growth in a competitive market.

Use Cases:

  • Developing dynamic product recommendation engines.
  • Managing omnichannel inventory with real-time insights.
  • Enhancing checkout experiences to reduce cart abandonment.

Recruitment & Outsourcing

HR Directors, Talent Acquisition Managers, Technical Managers and CEOs grapple with identifying quality candidates, scaling teams quickly, and managing costs without sacrificing performance. We create and curate tailored talent acquisition strategies, streamlining hiring processes and connecting businesses with top-tier professionals to drive success.

Use Cases:

  • Delivering full-cycle recruitment process outsourcing for efficiency.
  • Providing interim leadership solutions during transitions.
  • Scaling talent acquisition efforts across regions and industries.

Artificial Intelligence

Data Teams, C-Suite, and Digital Transformation Leads face challenges like proving ROI, managing implementation costs, and navigating complex adoption cycles. We take the lead in intermediating AI solutions, backed by real-world successes, simplify integration while driving measurable outcomes. From automating workflows to predicting customer behaviors, we enable businesses to stay competitive and scalable in a rapidly evolving AI landscape.

Use Cases:

  • Automating intelligent document processing.
  • Predicting customer behavior to optimize targeting and engagement.
  • Accelerating the deployment of AI solutions with reduced costs and time-to-market.

Asset Management

Asset Managers, CFOs, and Operations Managers often struggle with inaccurate tracking, inefficiencies in maintenance, and integrating legacy systems. We help connect managers to the right technology that can streamline operations by providing real-time asset visibility, predictive maintenance capabilities, and seamless integration with enterprise platforms. These innovations help organizations reduce costs, optimize workflows, and ensure compliance with financial and operational standards.

Use Cases:

  • Enabling predictive maintenance strategies.
  • Automating asset lifecycle management for better ROI.
  • Simplifying compliance with regulatory audits and reporting requirements.

Cybersecurity

Cybersecurity leaders such as CISOs, IT Directors, and Security Architects face the constant challenge of combating sophisticated cyber threats, ensuring compliance with evolving regulations, and managing budgets effectively. We act as a trusted liaison, to secure the demand for technologies that offer solutions to these challenges through comprehensive services, including unified threat management, physical security systems like access control and CCTV surveillance, and advanced behavioral biometrics technology that enhances identity verification by analyzing unique typing patterns. These capabilities safeguard both digital and physical assets, ensuring businesses stay resilient against ever-evolving threats.

Use Cases:

  • Implementing advanced threat detection and response systems.
  • Integrating behavioral biometrics into authentication processes for heightened security.
  • Ensuring compliance with industry-specific cybersecurity standards.
  • Combining IT infrastructure protection with physical security measures for comprehensive safeguarding.

Sales Recruitment

We specialize in hiring for strategic sales roles that drive revenue and growth, such as Account Executives, Sales Managers, Directors, and Vice Presidents. Our rigorous recruitment process includes in-depth technical sales interviews to ensure every candidate aligns with your business needs and sales culture. With our expertise, you gain sales leaders who are ready to make an immediate impact.

Use Cases:

  • Identifying and hiring top-tier Account Executives to close complex deals.
  • Recruiting Sales Directors to lead and scale high-performing teams.
  • Placing experienced VPs of Sales to develop and execute growth strategies.

Karim Youssef

Karim is a seasoned sales leader with a decade of experience driving SaaS solutions globally. He specializes in helping companies break into new markets, forge strategic partnerships, and scale revenue from zero to multimillion-dollar growth.

Pipeline Generation

Scaling your sales pipeline requires precision, strategy, and a personalized touch. Our pipeline generation service is built to deliver meaningful conversations with high-value prospects by crafting multi-touchpoint campaigns that include personalized emails, warm calls, and social selling. With a focus on understanding your ideal customer persona and current market dynamics, we ensure your outreach is strategic, impactful, and conversion-focused.

Use Cases:

  • Designing multi-touch campaigns tailored to decision-makers’ pain points.
  • Researching and qualifying companies and contacts to build targeted outreach plans.
  • Engaging prospects through personalized approaches that open doors to meaningful meetings.