Want to take your SaaS solutions to the big enterprises? master SaaS selling to large enterprises with our best game-changing SaaS selling strategies.
You want to sell big. You’re thinking of approaching mega companies like Microsoft. Whether you’re a start up company or a more established one, winning big clients is nothing out of reach with the right communication, research strategies and a great master plan. So what exactly do you need to master selling b2b SaaS to large enterprises?
1)Prepare for a Longer SaaS selling cycles
You want to sell to the people in a certain business. Uncovering hidden opportunities go hand in hand with identifying and climbing the stakeholder management. Getting to the champions, decision makers and influencers will allow you to create a more comprehensive map of
the way to your target. Mastering SaaS selling with large enterprises is challenging due to the complexity of the organization’s management and lengthy evaluation and approval processes.. You might find yourself shuffling multiple kingpins in a big pyramid of departments, executives, decision makers and influencers. Aligning with their interests, business goals and pains will help you leverage trust within this management circle. The most important part in this sequence is finding out the internal approval cycle, so you could cut some distance in the prospecting process within the big enterprise itself, which leads us to the next step.
2) Run a Heavy Research Investigation
Winning big clients in SaaS, requires learning your client as your number one prioritized task. Mastering b2b selling with large enterprises needs a lot of pre-studying for maximum impact. Learn their needs, pain points, key decision maker tree, legal matters, financial matters and previous experiences. The goal is to find out as much you can so you can conquer an excellent personalized sales pitch. You can leverage LinkedIn, third party data suppliers, the prospect’s website, and your own databases for information. After that, you can easily start pinpointing and building a special language to communicate and sell to the big client
3)Speak the Enterprise’s Language
As a sales person approaching SaaS selling with large enterprises, its a smart move to get in the enterprises circle with trust by speaking the same language. What does that entail?
– Using specific industry related terminology to create seamless communication. This will upscale your selling rapport by mastering in depth knowledge about the enterprise’s sector, forming better trust bonding with them.
-Learning about the enterprise’s company culture will allow you to resonate with the stakeholder management of the company, and create a truly tailored value proposition.
In conclusion, mastering b2b SaaS selling to large companies means preparing for longer sales cycles because of the complex nature of such enterprises. Researching thoroughly about the enterprise, identifying key stakeholders, and coming up with a personalized communication plan, sales pitch and value plan will ensure a smoother sales navigation and process in mega companies.
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